1 Click checkout

[warrior]

I know Amazon has a patent on that system but is there any way to go around it and implement it on this platform ? I don't think it would be a problem (technical) to do so.

Dave

[stanley@searchfit]

The combination of Google Checkout + 1 page checkout + support of other payment methods is almost impossible to happen on the same page. And as I said earlier, for now, I would like to give the ability buyers to validate their orders before they finalize, so that adds one more step.
_________________
Stanimir Stanev (Stanley)
SearchFit Architect and Lead Developer
www.searchfit.com
www.stanev.com

[warrior]

Let's assume they have an account, when they want to check out you take them to the login page or if they loged in take them to step 3 where they can review their order and where it takes the same payment as within the last order they made...so step1 and 2 would be skipped..

Dave

[stanley@searchfit]

Well, validation step is always recommended, no matter if customers login or not. The validation step does not have just shipping and billing addresses, it has the entire order properties. This ensures the quality of the orders. You don't want to increase bad orders or phone calls.
_________________
Stanimir Stanev (Stanley)
SearchFit Architect and Lead Developer
www.searchfit.com
www.stanev.com

[warrior]

I c..no problem it was just a question

Thxs Stan,

Dave

[GeneralShopper.com]

Funny. I was just asking one of the sales people this question TODAY, prior to joining this forum.

Based on the string of responses in this thread, I'm not quite sure where it stands. Is this something SearchFit is willing to implement?

[stanley@searchfit]

SearchFit does not mind the implementation. However there are many things that we support that do not allow 1 page checkout. For example Google Checkout where we show a page then they go to google and there are few more steps there. Same with PayPal...

Also, as we discussed. It is always a good idea to give your customers an extra step (validation step) before they finalize the order to allow them to correct mistaken information. Otherwise you will have increased bad orders and phone calls.
_________________
Stanimir Stanev (Stanley)
SearchFit Architect and Lead Developer
www.searchfit.com
www.stanev.com

[GeneralShopper.com]

Thanks for replying Stanley.

Again, I don't see a definitive answer - just challenges to overcome. For example, I have no intention to ever use Google checkout or PayPal for payment. Therefore, if 1-Click checkout is provided as an optional feature I can activate it without worrying about the negative effects you mentioned in your post.

Also, to address the issue of increased returns, you can always delay processing the order for 30 minutes to give the buyer an opportunity check for accuracy if he or she chose to do so. That's how Amazon does it.
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Joe

[stanley@searchfit]

First of all, welcome to our forum. I missed it with my first answer

Yeah, here is the thing: "you can always delay processing the order for 30 minutes to give the buyer an opportunity check for accuracy"

We work with many credit card processors to support big number of stores. Most orders are processed real-time and every change of a finalized order may require increase or decrease in the total amount and thus additional processing steps.

Challenges do not scare me, so even if 1 click checkout has its difficulties when we try to support this big amount of stores and processors, I have no doubts we can accomplish something well working.

I guess I personally have to convince myself first that saving a well defined and clear extra checkout step will make a big difference.

I am an online buyer myself and all these like google checkout, paypal, amazon, and most credit card processors have multi well defined steps before you place the order. Or am I missing something? I bought from amazon a book the other night and I think I went through at least several steps before I placed the order. Here are the steps I noticed there: Sign In, Shipping, Payment, Gift Wrap, and Place Order. At least 5 steps...and these guys are still number 1 store out there.

Don't get me wrong. We have been having talks with the team about this 1 click thing and we have to analyze what exactly it brings to the table and at the same time limiting some other functionalities to give it a proper priority.
_________________
Stanimir Stanev (Stanley)
SearchFit Architect and Lead Developer
www.searchfit.com
www.stanev.com

[GeneralShopper.com]

Stanley, I appreciate your willingness to discuss this on the forum.

Your points are all well taken. And based on the number of industrial strength feature-functions of SearchFit it’s abundantly clear that you and your team don’t shy away from challenges.

All I can say is at least one large online retailer thinks it’s worthwhile – Amazon. They even have a patent. I can also say many, many, MANY, online buyers like it too – me included.

Have you ever tried Amazon’s 1-Click? Activate it and give it a try. You might like it too. In today’s hyper competitive marketplace every advantage, however small, can make the difference in the eyes of the customer. I try to give them everything I can to win their business.

I suppose if enough of users ask for this feature you’ll do it. As a newcomer I don’t know how active your requested features thread may be. But sometimes an idea is worth pursuing even if it only comes from one or two people simply because it’s a great idea. Afterall, one implementation of this concept was good enough to be patented. I'm glad you mentioned in your last post that it's being discussed.

Anyway, I appreciate the platform. Maybe you’ll hear from others. This is just my two cents.
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Joe

[stanley@searchfit]

Yes Joe. We are considering it and we have to see when we can proceed with such an implementation, because our todo list has many things that I think are with higher priorities at this time.
_________________
Stanimir Stanev (Stanley)
SearchFit Architect and Lead Developer
www.searchfit.com
www.stanev.com